Following an extremely successful marketing campaign, Nationwide Access's monthly newsletter is now available in email format only.
Nationwide Access use DestiNet's NewZapp to create, edit and distribute email newsletters to their 8,000 and growing subscriber base. Previously Nationwide distributed conventional paper newsletters. But when compared with NewZapp, Su James, from Nationwide's Marketing department, found the two means of communication worlds apart! The ability to create, publish and distribute the newsletter via NewZapp showed such dramatic time, effort and cost saving Nationwide Access have now ceased paper newsletters completely.
On visiting DestiNet's Exeter Offices, Su James said "Over the past year we have sent our newsletter via email and traditional mail and paper. We've now decided to concentrate our efforts into email marketing because of the huge savings in time, effort and cost. With NewZapp there is an undoubted cost saving with print and postal charges. In addition, the content entry, proofing and final distribution is simple and very quick. Our subscriber base has seen a 25% increase thanks to NewZapp not to mention the increased traffic to our web site. "
Nationwide Access are the UK's leading specialists in hiring powered access equipment to all industries, their newsletter typically details customers case studies, Health & Safety regulations and Nationwide news.
See an example of the newsletter.
Follow this link for more information about NewZapp.
